I used to be a DMC client. I was the one requesting and receiving proposals, sweating timelines and hoping the event would land well with leadership. While I cared about the guest experience, I also cared about how I would look and feel if something missed the mark with my stakeholders. That part doesn’t always get said out loud. Now I’m on the DMC side of the table. Same industry, similar stakes, but a very different vantage point. What I’ve learned is this: clients tend to